Oraya's Oven​

BRAND IDENTITY 

VISUAL LANGUAGE

PACKAGING

PRINT COLLATERAL

A start up venture by a passionate 18 year old baker, the identity of Oraya's Oven reflected  the personality of the teenager herself. Bold, funky and unconventional, the open mouth mnemonic in the strong black and shocking pink lent the oomph and seductive character  to the identity. The zany patterns developed for the packaging created the fun factor as well as an element of unpredictability.