Biotique

 

BRAND STRATEGY

NAMING

PACKAGING DESIGN

ILLUSTRATION

RETAIL DESIGN

For Biotique's entry into the colour cosmetics market we designed the face of the brand. Using watercolour illustrations of exotic women as the dominant visual on all the packaging, we created

a distinct identity for Biotique in a cluttered retail environment. The 'natural' story and the aspirational value was embedded boldly into the brand language.

"We are very happy with the way the personality of Biotique Natural Makeup has been created."

Vinita Jain

CMD, Biotique