Biotique brand strategy naming packaging design illustration retail design
Biotique

 

BRAND STRATEGY

NAMING

PACKAGING DESIGN

ILLUSTRATION

RETAIL DESIGN

For Biotique's entry into the colour cosmetics market we designed the face of the brand. Using watercolour illustrations of exotic women as the dominant visual on all the packaging, we created a distinct identity for Biotique in a cluttered retail environment. The 'natural' story and the aspirational value was embedded boldly into the brand language.

Screen Shot 2019-09-16 at 2.53.58 pm.png
Screen Shot 2019-09-16 at 2.53.45 pm.png
Screen Shot 2019-09-16 at 2.53.34 pm.png
make my-02.png
make my-04.png
make my-03.png
af3e50f3-3c2f-456c-9373-ab839280f961.jpg
IMG_8110.jpg

"We are very happy with the way the personality of Biotique Natural Makeup has been created."

Vinita Jain

CMD, Biotique 

6765bcc7-21f6-4080-9dcc-7583fea9286d.jpg
IMG_8121.jpg
IMG_0542.jpg
IMG_0564.jpg