Cafe Coffee Day

 

PACKAGING

PRINT COLLATERAL

ENVIRONMENT GRAPHICS

A refreshed brand language was designed for this leading chain of coffee shops in India. The goal was to make coffee drinking a social event and promote the idea of 'hanging out' over cut of coffee. The graphics were developed to be cohesive across packaging and all consumer touch points. 

boy 1 look 2.jpg
CCD1.jpg
cafecoffeeday3.jpg
coffee pouring 3 look 1.jpg
exclamation 1 look 2.jpg

"Make coffee about people having a good time, that was the brief to GCD."

Simran Singh

Brand Manager, CCD

girl laughing 2 look 2.jpg
cafecoffeeday1.jpg