Cafe Coffee Day

 

PACKAGING

PRINT COLLATERAL

ENVIRONMENT GRAPHICS

A refreshed brand language was designed for this leading chain of coffee shops in India. The goal was to make coffee drinking a social event and promote the idea of 'hanging out' over cut of coffee. The graphics were developed to be cohesive across packaging and all consumer touch points. 

"Make coffee about people having a good time, that was the brief to GCD."

Simran Singh

Brand Manager, CCD