A start up venture in the UK by two young entrepreneurs, Skip mints are infused with CBD oil and poised to ride the wave of trending CBD based products. Targeting stressed urban millennials, the mints are positioned as a pocketful of calm, helping its users to ‘live life lightly’. Simple, uncluttered branding on a classic tin packaging is supported by communication using evocative, floaty illustrations in soothing colours to convey the sense of calm and relief promised by the product.