Lemon Tree Hotels
BRAND IDENTITY AND LANGUAGE
PRINT COLLATERAL
AMENITIES PACKAGING
RESTAURANT GRAPHICS & MENUS
WEBSITE
Lemon Tree Hotels is a chain of moderately priced hotels, aimed at mid level business travellers and long stay guests. Our design brief was to create new branding that was fresh, young and interactive. We developed a new logo and the complete graphic identity to reflect the refreshed identity.
"The new brand identity brought to life this positioning very effectively - it is fresh, quirky and distinctive and is in line with the spirited personality of the brand."
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Sharanita Keswani
Lemon Tree Hotels
Using visual vocabulary that was cheerful and friendly with sketchy doodles and bright fresh colours. An approach that reflected the quirkiness and informal atmosphere of the hotels.
