Openspace is a foundation set up to provide support and present a platform for new developments in the arts, culture, environment, sports, education with a focus on youth.
We were engaged at the inception of the foundation to recommend a name and develop the brand identity. The name we presented explicitly suggests the intention: it is an abstract and ideological space that promotes dialogue and debate, harbours experimentation, exploration and expansion of ideas and skills and aims to push the limits of creative thinking and dissolve boundaries. An open space that is always awaiting a performance.
The design approach that we took reflects the adaptive, open and limitless quality of the name.