All India Rasoi

 

BRAND STRATEGY

BRAND NAME + IDENTITY

PRINT COLLATERAL

PACKAGING

WEB + DIGITAL DESIGN

This start-up food brand specialises in moderately priced regional Indian food. The acronym of the name is a tongue-in-cheek reference to a familiar national radio channel. A playful palette of characters representing all the regions of India appear on the packaging and print material, building up a strong identity for the brand. 

lkjghgdf.jpg
lkjghgdf.jpg
AIR PEOPLE-01.jpg
jfjdhf.jpg
Screen Shot 2016-12-02 at 3.43.08 PM.png

We wanted the brand to speak a friendly, colloquial language.

Chef Ravitej Nath

Partner

All India Rasoi

Screen Shot 2016-12-02 at 2.59.28 PM.png
All India Rasoi
All India Rasoi

press to zoom
AIR4
AIR4

press to zoom
AIR1
AIR1

press to zoom
All India Rasoi
All India Rasoi

press to zoom
1/4