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Farmveda

 

BRAND NAME + IDENTITY

PRINT COLLATERAL

PACKAGING

WEB + DIGITAL DESIGN

To create a brand for a farmer's co-operative in Andhra Pradesh for a range of packaged foods, we took a design approach to set it apart from the usual supermarket brands. Emphasising the role of the farmer, the design language is earthy, honest and credible.

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We felt it was important to make the farmer the most prominent feature on the pack.

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“I have used Farmveda’s products and they are nutritious, organic and  healthy. Farmveda supports a very worthy social cause by uplifting the agricultural community in India and helping farmers earn their livelihood with dignity.” 

 

Sudha Murty

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