Farmveda

 

BRAND NAME + IDENTITY

PRINT COLLATERAL

PACKAGING

WEB + DIGITAL DESIGN

To create a brand for a farmer's co-operative in Andhra Pradesh for a range of packaged foods, we took a design approach to set it apart from the usual supermarket brands. Emphasising the role of the farmer, the design language is earthy, honest and credible.

We felt it was important to make the farmer the most prominent feature on the pack.

“I have used Farmveda’s products and they are nutritious, organic and  healthy. Farmveda supports a very worthy social cause by uplifting the agricultural community in India and helping farmers earn their livelihood with dignity.” 

 

Sudha Murty

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