Atmanya

 

BRAND IDENTITY

PRINT COLLATERAL

A heritage eco-retreat located in the Himalayan region of Kumaon. The design for the brand signature is inspired by the celtic symbol for eternity and continuity which was combined with elements of nature. All the collaterals were designed to be eco-friendly and consistent with the aesthetics of the region.

We took inspiration from the Triskelion, a Celtic symbol consisting of three lines in a state of forward motion, representing mind, body and soul.

Aipan, a traditional folk art form is specifically made by the women of Uttarakhand, where white rice paste is used to decorate the floors and walls of their homes.

Insignias for other initiatives by Atmanya