Our relationship with Aroma Magic, a leading brand of aromatherapy personal care products, spanned more than 10 years and in this period we
re-imagined the brand and the packaging design several times, responding to the changing market environment.
"We created a new logo and a new look for a new breed of young consumers."
As retail space got more competitive, strong colour was added for shelf appeal.
"Our products were all about old fashioned goodness so this vintage look summed up what we stood for"