Aroma magic

BRAND STRATEGY

BRAND SIGNATURE

PACKAGING

PHOTOGRAPHY

PRINT COLLATERAL

Our relationship with Aroma Magic, a leading brand of aromatherapy personal care products, spanned more than 10 years and in this period we

re-imagined the brand and the packaging design several times, responding to the changing market environment.

2005

"We created a new logo and a new look for a new breed of young consumers."

Gopika Chowfla

2002-2005

As retail space got more competitive, strong colour was added for shelf appeal.

1997-2002

"Our products were all about old fashioned goodness so this vintage look summed up what we stood for"

Blossom Kochhar