Organica is a brand started up to market high quality organic foods through select outlets.
Our design for the range plays on the fact that every product has a story, and we are putting ours up front for the consumer to read. The presentation is credible and the pedantic quality is offset by jewel like story-book illustrations.
The range of organic teas had their own specific story book like illustrations that made for perfect gifts.
Grocery essentials like cereals, flour and rice, pulses used ethnic Indian imagery and patterns
We wanted a to demystify the organic foods category and take it to every home. Therefore the packaging had to be wholesome, friendly and have a home made texture.