Fabels

 

BRAND NAME

BRAND LOGO

BRAND GRAPHICS

COLLATERALS

TAGS & LABELS

Fabindia, a leading craft based fashion and lifestyle company started a line of high end 'Indo-western' designer clothing. The brand needed to stand apart yet embody the ethos of the parent brand. Fabels, an amalgam of Fabindia and label, does exactly that. 

Modern renditions of traditional Indian patterns adorn the tags and graphics, while the minimal black and white palette is a stand out amidst the hyper colourful stores.