Fabels

 

BRAND NAME

BRAND LOGO

BRAND GRAPHICS

COLLATERALS

TAGS & LABELS

Fabindia, a leading craft based fashion and lifestyle company started a line of high end 'Indo-western' designer clothing. The brand needed to stand apart yet embody the ethos of the parent brand. Fabels, an amalgam of Fabindia and label, does exactly that. 

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Modern renditions of traditional Indian patterns adorn the tags and graphics, while the minimal black and white palette is a stand out amidst the hyper colourful stores.

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