BRAND NAME + SIGNATURE
A contemporary interior products store was in need of a new name and graphic identity. Its original name, ‘basix’ was becoming a limiting factor for the range of furniture and accessories the company was developing,
as well as for the image perception of the brand. ‘Urbanist’ was the name recommended for its eclectic and contemporary design philosophy. The logo, website, collaterals and retail graphics reinforced the ideology of modern urban living that the brand represented.