All India Rasoi

BRAND STRATEGY

BRAND NAME + IDENTITY

PRINT COLLATERAL

PACKAGING

WEB + DIGITAL DESIGN

This start-up food brand specialises in moderately priced regional Indian food. The acronym of the name is a tongue-in-cheek reference to a familiar national radio channel. A playful palette of characters representing all the regions of India appear on the packaging and print material, building up a strong identity for the brand.